Role Summary
ACB Caribbean is seeking a dynamic and experienced Head of Marketing to lead the marketing function across five strategic pillars.
This is a senior leadership role for a commercially focused marketing professional who can:
- Build brand equity.
- Deepen customer relationships.
- Deliver measurable results.
- Lead marketing within the Caribbean banking environment.
Five Pillars of Accountability
1. Product Management
Lead go-to-market strategy for all banking products across the full product lifecycle, from design to discontinuation.
Product areas include:
- Deposits
- Lending
- Cards
- Digital products
- Insurance
2. Brand & Corporate Communications
Own and evolve the ACB Caribbean brand.
Responsibilities include leading:
- Advertising
- Media
- Public relations
- Sponsorships
- Corporate communications
The goal is to protect and build brand equity across every touchpoint.
3. Market Intelligence & Data Analytics
Build and govern a rigorous intelligence capability, including:
- Customer research
- Competitive analysis
- Regulatory monitoring
- Campaign analytics
The purpose is to support evidence-based decisions.
4. Customer Segmentation & Sales Enablement
Own the customer segmentation framework.
Equip the sales and distribution network with:
- Tools
- Campaigns
- Collateral
The goal is to help acquire, grow, and retain customer relationships.
5. Marketing Administration
Manage the operational and administrative side of the marketing function, including:
- Marketing budget
- Governance framework
- Procurement
- Marketing calendar
- Team performance
- Operational reporting
The marketing function must operate with the discipline required in a regulated financial institution.
What You Bring
- 5+ years’ marketing experience.
- At least 2 years in senior leadership.
- Bachelor’s degree in:
- Marketing
- Business
- Related field
- Proven track record leading multi-disciplinary marketing teams.
- Experience in a regulated financial services environment.
- Strong commercial acumen.
- Budget management capability.
- Expertise in brand management.
- Expertise in corporate communications.
- Skilled in customer analytics.
- Skilled in data-driven marketing.
- Ability to engage effectively at Executive and Board level.
- CIM, AMA, or equivalent professional qualification is desirable.
- Caribbean market experience is desirable.
Key Competencies
- Strategic vision and commercial leadership.
- Customer obsession and conduct awareness.
- Data-driven decision-making.
- Inspirational people leadership.
- Stakeholder influence and credibility.
- Execution excellence.
What ACB Offers
- Competitive remuneration.
- Senior leadership role.
- Regional market scope.
- Pension and benefits.
- Professional development.
- Collaborative culture.
- Purpose-driven brand.
- Modern infrastructure.
Application Instructions
Submit:
- CV
- Cover letter
Email:
hr_applications@acbcaribbean.com
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